Pursuant to and in respect of  Article 13 Legislative Decree no. 196/03 dated 30 June 2003 “Code for the Protection of Personal Data”, and in relation to the personal data of which ABC Marketing s.r.l. (hereinafter “ABC Marketing”) will enter into possession as data controller, we provide you with the following information:

Processing of personal data

The processing of personal data includes the collection, recording, organization, storage, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, diffusion, cancellation and distribution, or a combination of two or more of these operations . The data controller is ABC Marketing s.r.l. with registered office in Via Tiarini 1, Bologna ITALY – VAT/Tax code 02108001203.

Processing purposes

The data will be processed for institutional, connected or instrumental purposes of ABC Marketing:
a) for purposes strictly related to the management of the contract and provision of the service (such as the handling of complaints, etc..). For the same purposes, personal data may be transferred outside the country.
Data can also be processed with the collaboration of  third parties, nominated expressly by ABC Marketing, persons in charge of the processing, as well as communicated to third persons who contribute to the provision of the service;
b) to experiment information in order to ascertain the veracity of the data provided, even during the relation. For this purpose, personal data can be communicated to third companies specializing in the management of business information or to professional operators active in the field of selling economic and commercial information to the public,that have direct access to chamber databases (such as data processing centres, banks, Official Distributors of information);
Furthermore, ABC Marketing can process your data on the state and punctuality in the payments of services provided to you, by consulting archives that will be kept exactly for this purpose;
c) for functional purposes for commercial/promotional activity which, prior to explicit consent:
1) market research and statistical analysis,
2) measuring the level of satisfaction;
3) commercial notification, sales, sending advertising material. Promotional activity can regard products and service of our company or also of our business partners, also through electronic communication channels without the intervention of operators ( e.g. SMS, MMS, E-MAIL…). To this purpose the data can be notified to external companies of whose collaboration ABC Marketing  can use and process it as expressly nominated data processor.
Always for functional and commercial/promotional purposes, in respect of the guarantees and necessary measures, for any activity of profiling  on aggregated data based therefore on socio-demographic data, telephone, telematic  traffic data and the use of electronic communications services, multimedia  and  received content.
d) for purposes connected to the sending of an institutional SMS for example: in emergencies, natural disasters and for the fulfilling of contingent provisions and urgent requests by Public Authorities;
e) to carry out credit monitoring for fraud purposes and for the obligations of law, including accounting, tax and archiving historical data, and in compliance with provisions of the Judicial Authorities directed to the prevention and suppression of crime.

Manner and logic of processing

All data is collected and stored in a lawful and correct manner for the above purposes and is processed, with the aid of electronic or automated, means and specific data bases, in terms, not incompatible with those purposes and, however, in such a way as to ensure the security and confidentiality of the data.
The processing of the data provided by you, or otherwise acquired during our activity, can be effected also by by persons who have been granted the right to access your personal information by law or by secondary or EU legislation.
With reference to the preceding points a), d), and e) the conferring and processing of data is necessary for the establishment of the contractual relationship and for its continuation and proper management, therefore any refusal to supply such data may result in rejection of the proposal or, in the course of the relation, the failure to continue providing the service. With reference to point b), any refusal to provide data or to allow the described use may result in the failure to activate the MAXSIM card, its deactivation and/or block by ABC Marketing. Instead, it will always be possible to exclude the processing referred to in point c), which can only be done with your express consent.
In regard to processing, the customer can exercise the rights under Article 7 of Legislative Decree 196/03, and in particular, may request and obtain confirmation of the existence of the person data which regards him from ABC Marketing and that such data must be made  available to him in an intelligible form; to know the origin of the data and the logic and purposes upon which the processing is based; as well as the cancellation, transformation into anonymous form, blocking of processed  data in violation of the law, the updating, rectification and integration of the data. The Customer may also object, for legitimate reasons, in whole or in part, to the same processing. These rights shall not be affected even regarding the activity of profiling on aggregated data.

To exercise these rights the person concerned may make the request by post by sending it to ABC Marketing s.r.l. Via Tiarini 1, Bologna ITALY – VAT/Tax code 02108001203

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